retail

Retail & Ecommerce

Looking to add extra value to those baskets? The retail industry has been close to us from day one in a number of ways: audits, redesigns, mobile apps, communication platforms, performance campaigns, analytics and award-winning commercials, just to name a few. In the past years we helped such key players boost their retail performance as Auchan, Decathlon, Rossmann, Libri, Velux or such marketplaces as fizz.hu or Jófogás.

  • Mito CreativeMito DigitalMito PerformanceMito Next
  • 10+ years of industry experience
  • Combining brand, comms and performance methodologies
  • Active in various sectors of the industry

Clients & expertise

We developed several successful image and tactical campaigns for Mondelez in the last 5 years working on such brands as Milka, Oreo, 7 Days, Dörmi or Sport szelet, Hungary’s iconic chocolate bar with 70 years of local heritage and a strong and distinct creative platform: Life is sport.

We have been the automated media and SEO agency of Decathlon, the market leader in the sporting goods retail market in Hungary, since 2018. Besides creating and implementing a segmentation and media strategy that relies on CRM data and segments users based on their shopping behaviour we also reinvented Decathlon’s loyalty program and lifecycle communication, that is data-driven, customer centric and goes beyond the buying cycle.

Our joint mission with Auchan is to make everyday engagement with their customers more productive. Our cooperation includes multiple areas of the CRM and loyalty field, from strategy to data analysis, marketing automation and campaign management. In the past years we also redesigned Auchan's webshop and we created their one-of-a-kind app called OkAuchan that came to digital life in just four months.

Fizz.hu takes ambitious goals with wanting to become a leading online marketplace in Hungary within just a few years. With OTP's background and our support as an integrated digital agency, providing a variety of services to engage users via both organic and paid sources, we can be sure that they are on the right track.

Deichmann is an omnichannel retail chain with over 4,600 stores in more than 30 countries. It is a market leader in shoe retail in Germany and Europe. We started working with Deichmann in Hungary in 2022, and due to the successful partnership, the scope has expanded, as we are now working with the CEE region in tasks related to SEO and content.

Libri, the leading player in the Hungarian book retail market entrusted us with redesigning their website. We analyzed the strengths and weaknesses of the existing site and created a more transparent, and user-friendly version that better reflects their brand values and showcases their expertise.

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