CPG

Consumer Packaged Goods

We create lovebrands and brandlove in the fast-paced market of foods, drinks, and home goods. As the lead agency for our strategic partners such as Mondelez, Podravka, Borsodi, Kamenitza, Molson Coors, and Szentkirályi, we are there from the first consumer trend detection through to the last PPM (and onto the award shows!). We guide and inspire our clients every step of the way, ensuring their brands resonate deeply with consumers and stand out in a crowded marketplace.

  • Mito Group
  • 15+ years of industry experience
  • Wide range of products
  • Serving brands across Europe

Clients & expertise

Since January 2024, we have been the lead agency in Hungary for Szentkirályi and Theodora brands. It is really a big challenge in the case of a market-leading brand. Besides significant outdoor and TVC appearances, we are also responsible for smaller activations to support the communication of the two brands in a more integrated way.

We share exciting projects with the brewing company Molson Coors on every possible level. We were responsible for two of their “national champion” mainstream brands in two countries, we’ve developed toolkits for the region and recently we’ve also become the digital agency for one of their rising star brands: Coors.

Based on our local success with Borsodi, we were selected to revitalize Kamenitza, Bulgaria's heritage brand with years of full-scale campaign development, from strategy to delivery. As the lead creative agency, our task was not only to find a relevant platform, but also make sure that partner agencies have the input they need to create stellar work.

We are the lead agency for Hungary’s beloved Szentkirályi and Theodora beverage brands. From launch campaign development to social activations, we help our client achieve their growth objectives and keep Hungarians happily hydrated.

We developed several successful image and tactical campaigns for Mondelez in the last 5 years. Sport szelet is Hungary’s iconic chocolate bar with 70 years of local heritage and a strong and distinct creative platform: Life is sport. Over the years we developed launch campaigns for their innovations and sales focused promo activations with outstanding results, including one of the most successful tactical campaigns of the brand resulting in more than 700.000 codes submission in 9 weeks.

Our collaboration with Borsodi and its parent company, Molson Coors has been spanning for over 7 years now. In this excellent relationship, we’re able to develop communication strategies, create long-term creative platforms and use our production skills at the same time.

We share exciting projects with the brewery on every possible level: we are responsible for two of their “national champion” mainstream brands in two countries, we’ve developed toolkits for the region and recently we’ve also become the digital agency for one of their rising star brands: Coors.

Borsodi Leaving Early FC - Listing image
Leaving Early FC

Mito GroupCreative Ideation and Concept DevelopmentExperiential Campaigns and StuntsSocial Media Content Ideation & ExecutionSocial Media Campaigns & ActivationsConsumer Packaged Goods

Borsodi during Corona
Borsodi during Corona

Mito GroupCreative Ideation and Concept DevelopmentThrough-the-Line Campaign Amplification and ExecutionSocial Media Campaigns & ActivationsConsumer Packaged Goods