AI Is Making Customers Expect More And Tolerate Less →
Rising AI usage drives customer expectations for speed while increasing demand for accessible human support.
Stop Building Strategy Around Your Martech Stack →
Avoid a bloated martech stack by defining your core strategy and identifying true capability gaps before buying new tools.
How To Tell If AI Advice Is Worth Your Attention →
Learn how to evaluate AI marketing advice, separate consensus from hype, and find actionable insights you can actually replicate.
A Surprising Campaign Hero 🥙 →
KOKO goes viral on Instagram by making a kebab shop owner the main character in their 125th anniversary campaign.
Hey Podcasters, This One Is For You 👂 →
Threads’ new features let podcasters promote shows and reach listeners.
Not Leaving You Trendless 👀 →
It's not too late to be inspired by the most viral social media trends this month.
GTM & Page Speed Impact →
GTM itself won't slow you down, but loaded scripts will. Delaying non-essential tags is an easy fix to keep pages loading fast.
Running Concurrent A/B Tests →
Tests rarely interfere with each other. Halving your traffic costs more than overlapping, so run them at the same time.
GA4 Bounce Rate Benchmarks →
Average GA4 bounce rates land around 40–50%. Since it tracks unengaged sessions, compare by traffic source and device instead of site-wide.
Google September 2026 →
This is the foruth Google spam update announced in 2026.
The Follow-Up Query: Rethinking SEO for Conversational Search →
You might be ranking. That doesn’t mean anyone is clicking.
ChatGPT's Own Search Index →
If your ChatGPT strategy stops at Bing, you're missing most of the system.
Google AI Overviews NowAppear for Most Major Brands →
AI Overviews aren't new, but what's notable here is where they're appearing.