All Biscuit Brands’ Dream Is to Be the Social Glue That Binds Us Together →
McVitie's is a British icon that helps facilitate meaningful connections through everyday rituals and shared experiences.
As the Miles Go By, Maintaining Yourself Starts to Feel More and More like an Obstacle Course →
There’s still one thing that’s easy to maintain: your Volkswagen.
What Does a Woman in Sports Look Like? →
Sydney Sweeney sports betting ad reignites debate over sexualizing women.
Collab Fatigue Is Real but Who’s Getting It Right? →
When every brand has a collaboration as part of their marketing strategy, what makes one actually worth caring about?
How Heineken Became Creative Brand of the Year →
Heineken took home the Creative Brand of The Year at Cannes. How did they do that and what can we all learn from them?
Andrew Tindall: Humans Can’t Spot AI Ads. Can AI Rate Human Ones? →
In human vs. AI testing, machines are surprisingly good at spotting winners and losers if allowed to admit uncertainty.
A Face to Answer To →
What would happen if we recognized the primacy (and as Mark Ritson reminds us, the power) of the customer?
The Most Undervalued Media Is Hiding in Plain Sight →
Theaters have emerged as one of the few places where attention, culture, and community still converge at scale.
Apple's First Foldable iPhone Could Reshape the Creative Canvas for Brands →
Just as smartphones gave rise to vertical video, the iPhone Duo could usher in a new creative format, ad leaders say.
Omnichannel Success →
Shift from single-channel to the omnichannel approach at media planning.
Chrome Has a New Way to Measure Ad Overload on the Web →
Chrome improves ad experiences as AI Overviews steals search traffic.
React 19.3 Makes Page Transitions a First-Class Feature →
React 19.3 stabilizes View Transitions and Fragment Refs, bringing smoother UI motion and cleaner DOM control to production.
An AI Agent Planned a 10K Run. But Couldn’t Show Its Work →
ChatGPT turned OpenStreetMap data into a running route and GPX files, but its hidden workflow shows why agent transparency matters.
Siri Could Soon Let You Choose the AI Behind It →
Apple’s new Siri architecture hints at a future where users can swap in ChatGPT or Claude without losing system-level actions.
Why Shopify Is Going Native Again →
Shopify is leaving React Native for Swift and Kotlin, because AI agents have reshaped the economics of mobile development.