Tisza's RTM →
A few stunts, posts, or ads that were good – or at least okay – in those parties’ communications. Here’s one from the winners.
It Isn’t an Original Idea. →
But at least there’s no Zelenskyy in it. That’s something, isn’t it?
So, You Too? →
It wasn’t easy to find anything sensible from Mi Hazánk. But maybe this one.
And a Slogan →
These slogans aged badly, but this one was decent. (Sadly, I found nothing from the Democratic Coalition 🙁)
How This Grand Effie Winner Fought Generics and Held Its Price Premium →
Nurofen escaped the category's tropes with a message that connected with women.
The WARC Guide: Brand Building in the Age of Gen AI →
Why brand fundamentals are more important than ever, and how AI can be a useful instrument for building stronger brands.
Planning for Effective Outcomes 2026: Getting to the Client Brief →
CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.
The Culture Gap: Building 100-Year Loyalty in an Age of Existential Consumerism →
Brands need to navigate a landscape shaped by longer lifespans, fractured life paths and a growing sense of ‘existential consumerism’.
Cloze Test in Practice →
What if removing every sixth word from your content could reveal how well users understand it? That’s exactly what the cloze test does.
Gamification or Manipulation? Understanding the Ethics of Engagement Loops →
Where engagement crosses the line and how to design experiences that respect users’ time, attention, and well-being?
UI Animation—How to Apply Disney’s 12 Principles of Animation to UI Design →
Who better to learn from than Disney, the pioneers of computer animation.
.webp)
Beyond Programmatic: A New Model For Buying Premium CTV Inventory →
Premium CTV buying shifts toward new models beyond traditional programmatic and PG deals.
A Closer Look at OpenAI’s Ads Manager – and How Much Work It Still Needs →
OpenAI explores ad tech tools, hinting at conversational platforms as a future ad inventory.
Creator Content Has Become Critical for Retail Media Networks →
As agentic AI models become primary search interfaces, traditional ads are being replaced by conversational, intent-based placements.
Knowledge That Never Goes Offline →
We got some news recently that made me wonder: could I bottle all the world's knowledge, just in case something goes wrong?
Claude Code Unpacked →
What a great time to upgrade my Project N.O.M.A.D. with some state of the are freshly open sourced AI application features.
What's New in Gemma 4 →
It would be great to have a top of the pack compact local model available as well to max out the project... oh wait!
The HTML Review, Spring 2026 →
You can rest now and enjoy some great content as long as the internet is still working.