The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney’s Brands to Sora →
Agreement marks a significant step in setting meaningful standards for responsible AI in entertainment.
Mcdonald's Pulls Controversial AI-generated Ad After Week-long Release: Here's What Happened →
McDonald’s Netherlands is under fire after releasing an AI-generated Christmas commercial.
Why Coca-Cola Keeps Pushing Its AILimits in 2025: from Backlash to Breakthrough →
Coca-Cola released new holiday spots built largely with AI generative tools.
Youtube Terminates Popular Channels That Created Fake Movie Trailers →
In the latest salvo in the high-stakes battle between artificial intelligence and creatives.
Firefly Puts Creators in the Director’s Seat for AI Video →
New editing options help you guide motion, composition, and detail without losing what already works.
Your Reels Are Going Hollywood! →
Meta is testing Instagram for TV with Amazon Fire TV devices. Is this the end of the "phone scroll" era as we know it?
New to Edits: Titles, New Year Features, and Fonts →
No more rabbit holes. Instagram's new dashboard lets users co-create their experience. See how this changes the social media game.
Kitkat Is the Official Chocolate of F1 →
KitKat wins the F1 content race, proving the perfect metaphor is the ultimate viral hook. See the strategy in action.
How Spotify Wrapped Won the Internet (again) →
See how they turned data into a global party and social media's ultimate branding masterclass.
The Future Is MCPs, Not Just APIs →
A new open-source standard called Model Context Protocol (MCP) is emerging to connect AI systems directly to analytics platforms, promising a more seamless way to query and analyze data.
Track Google Ads Conversions Using the New Data Manager API →
Use server-side GTM to send profit data (revenue - COGS, shipping, etc.) to Meta, optimizing campaigns for actual profit, not just revenue.
Know Your Bots: a New List of AI Crawler User-agents →
Search Engine Journal listed user-agent strings for AI crawlers (Google, OpenAI, & others).
Level Up Your Measurement: Understanding Conversion Lift & Mmm →
Stape's guide on Conversion Lift Studies (CLS) & Marketing Mix Modeling (MMM) is great for strategists measuring incremental ad impact.
Google December 2025 Core Update Rolling Out Now →
Dear SEOs, Christmas gift alert: Read all about the latest Google core update before diving into the magical land of holiday cookies!
Are AI Mode and Ai Overviews Just Different Versions of the Same Answer? (730k Responses Studied) →
AI Overview and AI Mode: Both Google? Sure. Identical? Nope! Find out whether you should check your brand visibility separately!
The Click Economy Is Over: How AI Search Is Forcing Publishers to Rethink Revenue →
What the heck is Licensed Web, and how is it different from Open Web? Based on what strategy should you create content? Dive in now!
Seos Should Not Dismiss GEO for Being Low-traffic →
Why SEOs can’t afford to ignore generative engines and GEO - even if the traffic still looks quite tiny.