Getting Strategic About Incentives â
A short report on why integrated loyalty and incentive strategy is now seen as critical to business success by senior executives.
Using Gen AI for Early-Stage Market Research â
LLMs, used carefully, can function as synthetic focus groups in a fraction of the time and cost of human studies.
AI-Powered Personalisation: The Future Is Here, but Are Brands Ready? â
71% of customers want brands to anticipate their needs, yet just 34% of businesses are doing this effectively.
Gmailâs âManage Subscriptionsâ Feature Is a Win for Segmented Senders â
How to prepare your email marketing for Gmail's new feature that helps users clean up their inboxes.
âGreat Jeansâ or Great Reach? đđŹ â
American Eagle's Sydney Sweeney ad goes viral and not just for the jeans, but for the comment section chaos. Brand awareness: unlocked.
Brands Memed Coldplaygate Fast đ¤đ â
Brands jumped on the Coldplay kiss-cam drama with snarky posts - proving both the power and pitfalls of real-time trendjacking.
TikTok Hits the Billboards (For Real) â
TikTok expands beyond phones, bringing video ads to billboards, gas stations, cinemas, and more to boost brand visibility IRL.
Meta Pulls Plug on EU Politics Ads đ ââď¸ â
Meta halts EU political ads, citing complex rules - raising big questions about how future campaigns will reach voters online.
How to Start Forecasting in BigQuery with Zero Training â
Forecast GA4 data in BigQueryâno ML needed. Use AI.FORECAST() powered by TimesFM to predict trends from raw time-series data.
Download Over 25,000 Rows From Google Search Console API â
GSC API isnât capped at 25K rowsâpaginate smartly to pull up to 1M rows per query. Tools like Analytics Edge help.
Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables. â
Cut dashboard clutter: Separate KPIs, metrics & variables to boost focus, insight & business impact. No more data pukes.
Marketing Analytics: Methodologies Trump Metrics! â
Metrics matterâbut methodologies matter more. Choose the right one or risk misreading performance and making bad decisions.
How to Win in AI Search â
Weâre entering the era of Search Everywhere (in fact, weâre already in it).
How To Get Your Content (& Brand) Recommended By AI & LLMs â
To get cited by AI, your content needs more than SEO basics. Hereâs what to prioritize for visibility in the generative search era.
âAI Proofâ Keywords â
âWhat kind of AI Overview keywords still drive clicks?â, and âIs there a way to engineer more clicks from zero-click search?â.