Ozzy Osbourne x Liquid Death →
Liquid Death is selling iced tea infused with Ozzy Osbourne's actual DNA. The Prince of Darkness can now officially be part of your lunch.
Must Cinnadust →
Your breakfast just got dark. Cinnamon Toast Crunch's killer new ad gives its cannibalistic squares a moody, true-crime spin for Gen Z.
Break Your Teeth on a Kopparberg's Bottle Cap →
The brand has teamed up with grillz-maker Tuff Tooth to launch a limited-edition of gold-plated, tooth jewellery-inspired bottle openers.
New Sauce from Heinz and Mustaaaaaard →
Heinz continues to link itself to music culture and social media memes with the release of the limited-edition Heinz Mustaaaaaard.
It’s like We Know What We Are Doing →
A tiny truthful teardown of the strategy behind GoDaddy Airo's Grand Prix winning campaign delivered in five lessons for strategists
A Strategist’s Debrief from Cannes: Whispers Are Just as Important as “Wows.” →
A take on the Cannes Festival from the strategist point of view by Amy Daroukakis.
Live Episode: Prof G. v.s. Kori Marchisotto v.s. Rory Sutherland a Debate on Brand →
Live Episode from Cannes, the big debate continues.
Hidden UX Patterns That Make Websites 10x More Effective in 2025 →
Today's users expect more than just attractive designs – they demand experiences that feel intuitive, frictionless, and tailored to their needs.
AI Can Assist, But Only Humans Can Connect →
No algorithm can out-think a solid design strategy built on clear brand roots and real user needs.
The Delicate Dance of User Experience and Security in the Digital Age →
There's a catch: every frictionless click, login, or transaction potentially opens a door for cybercriminals.
Modeling the World in 280 Characters →
Code golfing. (Code golf this, you, editor!)
The Way of Code →
Thaoist vibe coding inspiration from Rick Rubin x Antrophic.
AI-Assisted Coding for Teams That Can’t Get Away with Vibes →
Total opposite of the previous, factual, exact, actionable. Different vibes.
Hard Fork →
A good podcast about tech. A damn good one. Episode to start: Dario Amodei's interview from February!