As web analytics tools tend to change quickly, businesses are faced with the crucial fact that it’s a must to have some sort of plan on how to preserve and use the carefully collected and nurtured...
With AI dominating discussions worldwide, it’s high time we explore its role in the PPC realm. Let’s dive into how artificial intelligence is reshaping the world of digital advertising.
As web analytics tools tend to change quickly, businesses are faced with the crucial fact that it’s a must to have some sort of plan on how to preserve and use the carefully collected and nurtured...
Do you monitor your website’s organic traffic? Are you aware if your traffic is stable, or shows a decreasing or increasing trajectory? If not, let’s have a quick look at it
Maximize your Shopping campaigns with a well-optimized product feed
A well-optimized feed is the soul and essence of any product campaign. Google Shopping, Facebook, or Criteo, your feed should be your number one priority to ensure next-level performance.
Cookieless future – is this really a shift towards privacy?
Google announced back in 2020 that it would change the backbone of online advertising by phasing out third-party cookies from Chrome browsers in the next few years in order to create a safer, more...