Like that reacting quickly is crucial.
With this in mind, a TVC was shot remotely on smartphones by copywriters, accounts, production and marketing managers in less than 48 hours. Within 3 days, our film was on air on more than 30 national television stations.
We also realized that we could continue to talk on social media about the joys of everyday life – or Borsodi Moments, as we call them – even during COVID-19. Okay, we had to reset our content calendar, but it worked out pretty well in the end.
That we can bring back social aspects that were missing in our lives. For example, the bars we used to go to, the beer we used to drink and the friends we used to meet. So we teamed up with quiznight.hu, a pioneer in pub quizzes and organized a three-part online Borsodi Couch Quiz Night. Though the first of its kind, it came out pretty well.
We also learned that being quarantined should not stop us from showing our support for our hometown soccer team, DVTK. So we asked the fans to show their support by displaying DVTK flags, scarves and T-shirts from their windows for the season’s opening match. They did.
And what else have we learned?
That even a small gesture of gratitude on three billboards outside Bőcs can have a huge impact. But only if we place it right in front of the factory of Borsodi. Once again, many thanks to the employees.