CPG

Consumer Packaged Goods

We create lovebrands and brandlove in the fast-paced market of foods, drinks, and home goods. As the lead agency for our strategic partners such as Mondelez, Podravka, Borsodi, Kamenitza, Molson Coors, and Szentkirályi, we are there from the first consumer trend detection through to the last PPM (and onto the award shows!). We guide and inspire our clients every step of the way, ensuring their brands resonate deeply with consumers and stand out in a crowded marketplace.

  • Mito Creative
  • 15+ years of industry experience
  • Wide range of products
  • Serving brands across Europe

Clients & expertise

We partner with Molson Coors, a leading beverage company, on exciting projects across various levels. As the lead agency for their national power brands — Borsodi and Kamenitza — we manage campaigns in Hungary and Bulgaria. We also develop campaign toolkits and activations that support their extensive portfolio on both local and CEE regional levels.

We’ve developed several successful campaigns for Mondelez, the snack company giant, over the last few years, working on iconic brands like Sport, Oreo, 7Days, and Dörmi.

We are the lead agency for Hungary’s beloved Szentkirályi and Theodora beverage brands. From launch campaign development to social activations, we help our client achieve their growth objectives and keep Hungarians happily hydrated.

We developed several successful image and tactical campaigns for Mondelez in the last 5 years. Sport szelet is Hungary’s iconic chocolate bar with 70 years of local heritage and a strong and distinct creative platform: Life is sport. Over the years we developed launch campaigns for their innovations and sales focused promo activations with outstanding results, including one of the most successful tactical campaigns of the brand resulting in more than 700.000 codes submission in 9 weeks.

Mondelez’s Sport is Hungary’s number one countline brand with 70 years of local heritage. As their creative agency, we help this iconic brand grow by developing launch campaigns for product innovations, social media communication, and sales-focused promo activations with outstanding results, including one of the brand's most successful tactical campaigns.

As the lead creative agency for Bulgaria's heritage beer brand, Kamenitza, we have years of experience in full-scale campaign development, from strategy to delivery. Our task is not only to create outstanding creative platforms but also to ensure that all partner agencies have the input and support they need to produce stellar and consistent work.

We share exciting projects with the brewery on every possible level: we are responsible for two of their “national champion” mainstream brands in two countries, we’ve developed toolkits for the region and recently we’ve also become the digital agency for one of their rising star brands: Coors.

Borsodi Leaving Early FC - Listing image
Leaving Early FC

Creative Ideation and Concept DevelopmentExperiential Campaigns and StuntsSocial Media Content Ideation & ExecutionSocial Media Campaigns & ActivationsConsumer Packaged Goods

Borsodi during Corona
Borsodi during Corona

Creative Ideation and Concept DevelopmentThrough-the-Line Campaign Amplification and ExecutionSocial Media Campaigns & ActivationsConsumer Packaged Goods