retail

Retail & Ecommerce

Looking to add extra value to those baskets? The retail industry has been close to us from day one in a number of ways: audits, redesigns, mobile apps, communication platforms, performance campaigns, analytics and award-winning commercials, just to name a few. In the past years we helped such key players boost their retail performance as Auchan, Decathlon, Rossmann, Velux or such marketplaces as fizz.hu or Jófogás.

  • Mito Group
  • 10+ years of industry experience
  • Combining brand, comms and performance methodologies
  • Active in various sectors of the industry

Clients & expertise

We developed several successful image and tactical campaigns for Mondelez in the last 5 years working on such brands as Milka, Oreo, 7 Days, Dörmi or Sport szelet, Hungary’s iconic chocolate bar with 70 years of local heritage and a strong and distinct creative platform: Life is sport.

We have been the automated media and SEO agency of Decathlon, the market leader in the sporting goods retail market in Hungary, since 2018. Besides creating and implementing a segmentation and media strategy that relies on CRM data and segments users based on their shopping behaviour we also reinvented Decathlon’s loyalty program and lifecycle communication, that is data-driven, customer centric and goes beyond the buying cycle.

Our joint mission with Auchan is to make everyday engagement with their customers more productive. Our cooperation includes multiple areas of the CRM and loyalty field, from strategy to data analysis, marketing automation and campaign management. In the past years we also redesigned Auchan's webshop and we created their one-of-a-kind app called OkAuchan that came to digital life in just four months.

Fizz.hu takes ambitious goals with wanting to become a leading online marketplace in Hungary within just a few years. With OTP's background and our support as an integrated digital agency, providing a variety of services to engage users via both organic and paid sources, we can be sure that they are on the right track.

Deichmann is an omnichannel retail chain with over 4,600 stores in more than 30 countries. It is a market leader in shoe retail in Germany and Europe. We started working with Deichmann in Hungary in 2022, and due to the successful partnership, the scope has expanded, as we are now working with the CEE region in tasks related to SEO and content.

Libri, the leading player in the Hungarian book retail market entrusted us with redesigning their website. We analyzed the strengths and weaknesses of the existing site and created a more transparent, and user-friendly version that better reflects their brand values and showcases their expertise.

Office Shoes is an omnichannel retail chain in the region with more than 150 shops in CZ, PL, RO, HR, SLO, and Hungary with An ever-expanding range of globally popular and recognized brands. Mito Performance has been working with OS Hungary for years to help strengthen its online presence and grow its digital revenue from its webshop. We built a performance-based media strategy using their 1P data to boost sales.

Fizz.hu takes ambitious goals with wanting to become a leading online marketplace in Hungary within just a few years. With OTP's background and our support as an integrated digital agency, providing a variety of services to engage users via both organic and paid sources, we can be sure that they are on the right track. In addition to our data-driven performance campaigns with a strong paid presence on the main social platforms supported by programmatic media campaigns, we are also planning, in alignment with the client's vision, an extensive awareness campaign to generate excitement and buzz around the launch of fizz.hu, and to reach a wide audience of future users. Long-term, organic goals are supported by our SEO experts with experience in e-commerce and tech-SEO through careful planning and direct collaboration with the development team.

For the renowned Danish manufacturer VELUX Group, we conducted a thorough design inventory and exploration, built a UI kit, and provided sample pages. We also shared our methodological expertise through a series of workshops and a subsequent training session.

The partnership between Jófogás and Mito has a rich history. We’ve developed brand and communication strategies and campaigns for both Jófogás’s classic marketplace and its real estate leasing and sales brand.

Libri, the leading player in the Hungarian book retail market entrusted us with redesigning their website. We analyzed the strengths and weaknesses of the existing site and created a more transparent, and user-friendly version that better reflects their brand values and showcases their expertise.

Fizz.hu Fueling Product Portfolio Growth listing image
Fueling Product Portfolio Growth with Search Demand Data for Fizz

Mito GroupData-driven Marketing StrategyBrand Portfolio StrategyScalable Automation SystemsEnterprise Research StrategyRetail & Ecommerce

Data-Driven Content for Decathlon - listing image
Enhancing Organic Rankings with Data-Driven Content for Decathlon

Mito GroupSEOKeyword researchContent OptimizationSEO Content StrategySEO Content CreationRetail & Ecommerce