WIZZ

Imagine traveling to Greece with your relatives. All 170 of them.

We filled a Wizz Air plane with the biggest Italian family we could find and sent them on their way to Corfu. And then recorded the experience.

Client

WIZZ

Industry

Aviation

Services

Influencer CampaignAudio and Video Post ProductionSocial Media Strategy and Content CreationCreative Ideation and Concept Development
Image

We all know the meme that every Italian famiglia is supposed to be huge, aunts and grannies arguing over the dinner table throwing around the signature 🤌 gesture like crazy. But is there any truth to this stereotype? Wizz Air wanted to find out and so did we.

THE STORY

My Big Fat Greek Home Alone

THE LAUNCH

Cheaper by the Dozen

We launched a competition for families to win an all-inclusive trip from Italy to Greece. All they had to do was outbid each other in terms of size. The winner? An extended family of 170 people. Coincidentally, that is almost exactly the number of seats on an Airbus A320 plane. 😏

Image

THE FAMILY TRIP

Mamma Mia!

With our cast of characters set and ready to go, all we had to do was hop on our joint flight and document anything and everything this gigantic family does as they take over the island of Corfu. Judging by the final video and the time we spent together it seems that by the end of the trip, they got even closer than ever before. And not even Kevin was left behind.

Results

  • Impressions:
    43.898.863

  • Clicks:

    309.186

  • Reach by influencer content:

    1.2m+