As web analytics tools tend to change quickly, businesses are faced with the crucial fact that it’s a must to have some sort of plan on how to preserve and use the carefully collected and nurtured...
Maximize your Shopping campaigns with a well-optimized product feed
A well-optimized feed is the soul and essence of any product campaign. Google Shopping, Facebook, or Criteo, your feed should be your number one priority to ensure next-level performance.
Do you monitor your website’s organic traffic? Are you aware if your traffic is stable, or shows a decreasing or increasing trajectory? If not, let’s have a quick look at it
Cookieless future – is this really a shift towards privacy?
Google announced back in 2020 that it would change the backbone of online advertising by phasing out third-party cookies from Chrome browsers in the next few years in order to create a safer, more...
With AI dominating discussions worldwide, it’s high time we explore its role in the PPC realm. Let’s dive into how artificial intelligence is reshaping the world of digital advertising.