Research: What Consumers Find Persuasive in Online Reviews →
What makes reviews persuasive? 'Buy again' works for everyday stuff, but big buys need clear recommendations to land.
Why Forced Choices Reveal More Customer Insights than Ratings →
Ratings don’t always reflect true intent. Forced choice questions drive clearer customer insights by revealing real priorities.
New Data: 41% of Gen Z Workers Are Sabotaging Their Employer’s AI Strategy →
41% of Gen Z workers resist AI at work—driven by fear of job loss, lack of trust, and poor leadership alignment.
Trump Extends US TikTok Sell-off Deadline Once Again →
The President has announced another 75-day extension of the deadline.
The Best Time to Post in 2025, Based on 30K Brands and Creators →
Best times to post can boost social media engagement by offering helpful insights, though each brand and industry has its own nuances.
Instagram Tests Lockable Posts to Enhance Engagement →
Instagram’s trying out a new way to drive engagement with your followers, with lockable posts, that can only be unlocked with a code.
Meta Expands Restrictions for Teen Users to Facebook and Messenger →
The system puts younger teens in restricted settings by default, requiring parental permission to live stream or disable image protections.
Social Media Trends and Analytics – April 2025 →
AI-driven personalization & video content dominate social platforms; LinkedIn eyes Creator Fund launch.
Top 5 Data and Analytics Trends to Watch in 2025 →
Predictive analytics, data fabric, & ethical AI reshape how businesses leverage data for growth.
April 2025 Marketing News, Trends, and Insights →
Generative AI boosts personalized content; short-form videos & authentic messaging lead engagement.
Google Cloud Touts New AI Tools to Simplify Marketing, Customer Experience →
New AI tools simplify marketing workflows, enhance real-time analytics, & improve customer experiences.
Your 2025 Playbook for AI-Powered Cross-Channel Brand Visibility →
“SEO is dead, long live […] AI!” But is it really? Is everything completely changing, or is AI just the latest buzzword?
Humans Are Better at Writing than AI in These Tasks →
AI is a powerful writing tool, but it’s not replacing humans—yet. Learn more about AI-generated content.
How to Track and Analyze Your AI Traffic →
AI channels can work in mysterious ways. Here are some tips and tricks on how to measure their traffic impact!
How to Close the Gap Between SEO Recommendation and Execution →
Dream big! But explain it in a practical way so your solutions can become reality. Find out how!