OTP BANK

How can OTP Bank motivate teens to open a bank account?

By believing in and inspiring them.

Client

OTP Bank

Industry

Banking, Finance & Insurance

Services

Influencer CampaignCreative Ideation and Concept DevelopmentCreative Platform DevelopmentTVC / Online AD Production

And by avoiding the general stereotypes of this generation:

“These kids today don’t know anything.”

“They don’t have any vision for the future.”

“They are full of themselves.”

“And they are not concerned about their own legacy.”

We believe this generation is capable of doing important things: creating a campaign by themselves for themselves, and OTP Junior.

Introducing the crew:

Anna is a young director with a lot of international awards.
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Nóri designed many major brand’s identity.
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Sári is a well-known portrait and event photographer.
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… and featuring the cast:

Gergő and Balázs have their own game development company.
Dorka and Dorottya starred in the Academy Award-winning film Mindenki. Blanka is a renowned biologist and researcher.

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Kids of today are capable of more than we think. They have the ability to inspire a whole generation to do something special with their life. OTP Junior is there for the kids of today.