Finding a career path that perfectly matches your skills and personality often seems impossible as a young adult. My struggle was real too, but now I’m finally on the right track as a Junior Strategic Planner at Mito Creative. But how did I get here?
Strategy Bootcamp
Back in the summer, I came across a well-targeted Facebook ad recruiting participants for Mito’s first Strategy Bootcamp. A few weeks later I found myself on the first day of the course with 24 enthusiastic participants ready to dive into the fundamentals of strategic planning. Throughout the 3-day bootcamp we learned the basics of briefing and became familiar with the research process of digging deeper and deeper to understand better the client, the category, the culture, and the consumer. One of the most exciting parts of the sessions for me was covering insights that serve as a solid ground for marketing campaigns. The cherry on the top moment, in the end, was when we presented in teams how we managed to put all the knowledge obtained into practice. More specifically we created a strategic approach for a new product launch targeting young adults.
Internship at its best
Luckily the bootcamp was just my first Mito milestone and the rest was yet to come as I got the opportunity to join the Strategy Team as a trainee. I truly enjoyed every aspect of these 3 months, and I swear my tasks never included coffee making or photocopying, but way more thrilling challenges. At first, I went through a massive training with modules like research, market analysis, and briefing. Then shortly after onboarding for brands like Borsodi, Telekom, Burger King, Share Now, and many more, I could also contribute to acquiring new clients via tenders. The first project was quite a complex “learning by doing” experience under time pressure due to the upcoming winter holidays. Sticking to the deadlines was crucial, so even if we had to convert our lunch breaks into meetings to master our campaign concepts, it was all worth the sacrifice as the pitch ended in victory. Another memorable experience was our mystery shopping trip to the flagship store of a brand Mito was pitching for. We decided to gather personal experience about the products and services in real life, serving as essential inputs for the communication strategy we were about to make up for the brand.
Feed your brain
Life-long learning is not just a fancy buzzword at Mito, but something rooted in our corporate culture. Keeping up with the latest trends is a must, that’s why attending international webinars, and reading articles and trend reports are parts of our everyday life. Knowledge sharing on hot topics like the usage of AI in advertising, evidence-based marketing and the possibly best communication strategies in a cost-of-living crisis is helping us to be a trusted advisor for our clients. What’s more, our last internal educational event, Brainy, gave room for diving into the gossip culture that was really thought-provoking both professionally and personally. If this weren’t enough I’m always thrilled to master my English speaking skills with the help of our American teacher, Gary. It’s really inspiring that he’s determined not only to teach us the language but also focuses on shaping our mindset.
Taking fun seriously
Besides work, fun is also a top priority at Mito. My first week at the office coincided with the initiative “Bake the world a better place” guaranteeing that our blood sugar wouldn’t drop. Working in the creative industry also means that there’s no room for dull team-building events. One of the funniest moments at Office Nite was when the teams presented their Mito 2040 vision. Of course, any resemblance to real life was purely coincidental. What’s more my all-time favorite event, the MitOlympics took place just before the Christmas holidays with its completely extraordinary and out-of-the-box games that left me speechless.
What makes an excellent strategist
All in all, after half a year spent at Mito I’m totally convinced that being a strategist could be the dream job of many young talents if they knew more about it. I’d recommend strategic planning – the golden mean between systematic and creative thinking – as a career path to anyone who is a confident speaker but also an open-minded listener, and preferably has some Sherlock Holmes genes to master research!
If you are interested in our internship programs take a look at our educational page.
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